Our Story
“Every man must decide whether he will walk in the light of creative altruism or in the darkness of destructive selfishness.”
- Martin Luther King Jr.
Our Purpose
Maybe like us, you've looked around and not liked what you've seen. We aren't nice to each other nor are we to our environment. You may have thought about how you can make a change. Well, in our experience, change starts with yourself first. So we set out to build a brand that inspires you to live a lifestyle that embraces humanity and builds each other up with love and compassion. We can all use a constant reminder to simply be nice to one another...and this beautiful world. We're on a mission to change the world one person at a time, one NICE piece of clothing at a time.
We are all human. Let's act like it.
Quality essentials...
We believe in NICE distinctions to all design aspects - fit, feel, and look. It empowers us, and builds self-confidence.
...that are SUSTAINABLE,
Every collection we develop will have sustainable and/or eco-friendly manufacturing processes. Also, our NICE Statement Tee collection is made to order, creating less waste than conventional manufacturing. Also again, we've partnered with One Tree Planted to give you the opportunity to plant trees and help advance our mission.
IMPACTFUL,
We're doing our part to help organizations that fight FOR humanity by spreading awareness through our brand and committing to donate 10% of sales to organizations that support anti-bullying, suicide prevention, sexual abuse, and the fight against human trafficking.
Organizations we donate to.
and INSPIRING!
Inspire through your actions. That's right, we want YOU to commit. Commitment phobes need not purchase. If you purchase any of our products, we politely ask that you abide by the #BNICE commitment...
You commit to #bnice to everyone you interact with no matter who they are, what they do, where they come from, or what their beliefs are. You commit to #bnice to the environment. Lastly, you commit to be especially mindful to #bnice every time you wear NICE.